SEO & Backlink Audit
Comprehensive audit of aceextrusion.com covering organic visibility, keyword rankings, backlink profile, and competitive landscape.
Authority Score: Low
aceextrusion.com has an authority score of 17/100 and a trust score of 17/100. The domain ranks #3,871,862 in the US, with only 7 organic keywords driving an estimated 91 monthly visits. Significant SEO improvements are needed to increase visibility and organic traffic.
Organic Performance Trend
DecliningOrganic Keywords Over Time
Estimated Monthly Traffic
Organic Keyword Rankings
5 Keywords| Keyword | Position | Volume | CPC | Traffic % | URL |
|---|---|---|---|---|---|
| ace extrusion | #1 | 110 | $0.00 | 96.7% | / (homepage) |
| ace construction evansville indiana | #47 | 70 | $10.00 | 0.0% | / (homepage) |
| ace extruder | #9 | 30 | $3.48 | 0.0% | / (homepage) |
| ace extruder | #32 | 30 | $3.48 | 0.0% | /company/ |
| ace construction evansville indiana | #68 | 70 | $10.00 | 0.0% | / (homepage) |
Backlink Profile
Needs AttentionLink Type Distribution
Anchor Text Distribution
Top Referring Domains
94 Total| Domain | Authority | Backlinks | Country | Quality |
|---|---|---|---|---|
| datasn.com | 11 | 4,811 | -- | Spam Risk |
| catamaranpartsasd.blogspot.com | 2 | 64 | US | Low Quality |
| livelycity.com | 2 | 6 | US | Low Quality |
| startupwebsolutions.com.au | 3 | 5 | -- | Low Quality |
| eurekster.com | 6 | 4 | US | Low Quality |
| factmags.com | 2 | 4 | US | Low Quality |
| bestwebstats.com | 2 | 3 | SG | Low Quality |
| getwebsiteworth.com | 3 | 3 | SG | Low Quality |
Competitive Landscape
Organic SearchCompetitor Comparison — Organic Keywords vs Traffic
Competitor Overview
| Domain | Common KWs | Organic KWs | Traffic |
|---|---|---|---|
| aceextrusion.com | -- | 7 | 91 |
| ace-extrusions.com | 1 | 220 | 146 |
| sliceengineering.com | 1 | 1,639 | 5,730 |
| anycubic.com | 1 | 30,911 | 112,902 |
| trianglelab.net | 1 | 1,288 | 1,429 |
Top Pages by Backlinks
Site Structure| Page | Status | Backlinks | Referring Domains |
|---|---|---|---|
| http://www.aceextrusion.com/ | 301 | 6,322 | 7 |
| https://aceextrusion.com/ | 301 | 70 | 70 |
| https://www.aceextrusion.com/ | 200 | 14 | 8 |
| /extrusion-capabilities/ | 200 | 6 | 1 |
| /company/ | 200 | 2 | 2 |
| /contact-us/ | 200 | 2 | 2 |
| /About-Us.html | 404 | 0 | 0 |
Key Findings & Recommendations
Severe Keyword Decline
Organic keywords dropped from 18 to 7 over the past 12 months (61% decline). The site is losing visibility for industry-relevant terms. A targeted content strategy is critical.
Toxic Backlink Profile
datasn.com alone accounts for 4,811 of 6,020 total backlinks (80%). This is a known scraper/spam site. A disavow file should be submitted to Google to prevent negative SEO impact.
No Paid Search Activity
Zero active Google Ads campaigns. For a niche industrial manufacturer, targeted PPC on high-intent keywords like "custom rubber extrusion" could drive immediate leads.
Branded-Only Traffic
96.7% of organic traffic comes from the branded term "ace extrusion." There is virtually zero non-branded organic visibility for product/service keywords.
301 Redirect Chain
The old http://www.aceextrusion.com URL still receives 6,322 backlinks through 301 redirects. Consolidating these and updating old links would preserve more link equity.
Broken Legacy Page (404)
/About-Us.html returns a 404. This legacy URL may still have external links pointing to it. A 301 redirect to /company/ should be implemented.
Low Anchor Text Diversity
Most backlink anchors are raw URLs (aceextrusion.com, http://www.aceextrusion.com). Building links with descriptive anchors like "rubber extrusion manufacturer" would improve topical relevance.
#1 for Brand Term
The site ranks #1 for "ace extrusion" (110 monthly searches). Brand visibility is solid, but this alone is insufficient for growth.
Priority Action Items
| Priority | Action | Impact | Effort |
|---|---|---|---|
| P0 | Submit Google disavow file for datasn.com and other spam domains | High | Low |
| P0 | Fix 404 on /About-Us.html with 301 redirect to /company/ | Medium | Low |
| P1 | Create content pages targeting non-branded keywords (e.g., "custom rubber extrusion", "extruded rubber products") | High | Medium |
| P1 | Build quality backlinks from industry directories and trade publications | High | High |
| P2 | Launch targeted Google Ads campaign for high-intent manufacturing keywords | High | Medium |
| P2 | Add technical content (spec sheets, material guides) to build topical authority | Medium | Medium |
Strategic Insights
AnalysisContent Gap is the Biggest Opportunity
ACE Extrusion ranks for only 7 keywords — nearly all branded. Competitors like ace-extrusions.com rank for 220 keywords and sliceengineering.com for 1,639. The site has zero visibility for high-intent commercial terms like "custom rubber extrusion," "extruded rubber seals," or "rubber gasket manufacturer." Creating dedicated landing pages for each product line and material type would capture search demand that currently goes to competitors.
Backlink Profile is Artificially Inflated
While the site shows 6,020 total backlinks, 80% come from a single spam domain (datasn.com). Excluding spam, the real backlink count is closer to ~1,200 from 93 domains — and most of those domains have authority scores under 5. The site lacks links from any industry publications, manufacturing directories, or trade associations that Google values for topical authority.
Technical SEO Leaking Link Equity
The old http://www.aceextrusion.com domain (no HTTPS, with www) still holds 6,322 backlinks via 301 redirects. Each redirect hop loses ~5-15% of link equity. The non-www https://aceextrusion.com/ also 301s with 70 backlinks. This multi-hop redirect chain means the canonical homepage receives significantly diluted authority from its existing links.
Zero Paid Search = Missed Immediate Revenue
ACE Extrusion has no Google Ads presence. In the rubber extrusion niche, keywords like "custom rubber extrusion" carry CPCs of $3-10, suggesting strong commercial intent. Competitors aren't heavily advertising either, which means low auction competition and likely low cost-per-click for well-targeted campaigns.
Local SEO Untapped
As an Evansville, IN-based manufacturer, the site doesn't appear to target any local or regional keywords. "Rubber extrusion manufacturer Indiana," "custom extrusion Midwest," and similar geo-modified terms have lower competition and could attract regional B2B buyers who prefer local suppliers.
Competitor ace-extrusions.com Has 31x More Keywords
The most relevant competitor (ace-extrusions.com) ranks for 220 organic keywords vs. ACE Extrusion's 7. This competitor likely has dedicated service pages, material pages, and potentially a blog or resource section. Analyzing their content structure would reveal specific keyword gaps to target.
Next Steps — 90-Day Roadmap
RoadmapPhase 1: Foundation (Days 1-30) — Fix Technical Issues & Clean Up
| Task | Details | Expected Impact |
|---|---|---|
| Disavow toxic backlinks | Create and submit a disavow file via Google Search Console targeting datasn.com and other spam domains (takes.sbs, wants.cfd, knows.monster) | Protect domain from negative SEO penalties; improve trust signals |
| Fix redirect chains | Consolidate http://www.aceextrusion.com and https://aceextrusion.com/ to single canonical https://www.aceextrusion.com/ with direct 301s (no chains) | Recover 10-15% lost link equity from multi-hop redirects |
| Fix 404 errors | 301 redirect /About-Us.html to /company/; audit for other broken legacy URLs | Recover any residual link equity; improve crawl efficiency |
| Set up Google Search Console & Analytics | Verify ownership, submit sitemap, enable search performance tracking | Baseline measurement for all future SEO efforts |
| On-page SEO audit | Review title tags, meta descriptions, H1s, image alt text, schema markup across all pages | Quick wins for improved click-through rates from search results |
Phase 2: Content Expansion (Days 31-60) — Build Non-Branded Visibility
| Task | Details | Expected Impact |
|---|---|---|
| Create product/service landing pages | Dedicated pages for each extrusion type: rubber seals, gaskets, tubing, weatherstripping, custom profiles. Each page should target 2-3 specific keywords with 800-1,200 words. | Target 15-20 new non-branded keywords; potential 3-5x organic traffic increase |
| Build materials pages | Individual pages for EPDM, silicone, neoprene, nitrile, and other rubber compounds with specs, use cases, and certifications | Capture material-specific searches; build topical authority |
| Add industry/application pages | Pages targeting verticals: automotive rubber extrusion, construction seals, HVAC gaskets, marine weatherstripping | Capture industry-specific long-tail keywords with high purchase intent |
| Optimize for local SEO | Create/optimize Google Business Profile; add location schema markup; target "rubber extrusion manufacturer Indiana/Midwest" keywords | Appear in local pack results; attract regional B2B buyers |
| Publish technical resources | Rubber extrusion design guide, material selection guide, tolerances and specifications reference. These become linkable assets. | Attract organic backlinks from engineers researching rubber extrusion |
Phase 3: Growth & Authority (Days 61-90) — Build Links & Launch Ads
| Task | Details | Expected Impact |
|---|---|---|
| Industry directory submissions | Submit to ThomasNet, GlobalSpec, IQS Directory, Rubber Manufacturers Association, and other B2B manufacturing directories | 5-10 high-authority, relevant backlinks; improved topical signals |
| Trade publication outreach | Pitch case studies or technical articles to Rubber World, Rubber & Plastics News, and industry blogs | High-authority backlinks with strong topical relevance |
| Launch Google Ads pilot | Start with $500-1,000/mo budget targeting "custom rubber extrusion," "rubber extrusion manufacturer," and "extruded rubber products." Use exact/phrase match only. | Immediate lead generation while organic rankings build; CPC data informs SEO keyword prioritization |
| Competitor backlink analysis | Analyze ace-extrusions.com's 220 ranking keywords and backlink sources to identify specific link opportunities and content gaps | Data-driven roadmap for months 4-6 |
| Monthly reporting cadence | Set up monthly SEMrush tracking for keyword rankings, traffic, and backlink growth. Compare against baseline established in this audit. | Accountability and ROI measurement for ongoing SEO investment |